TNA changed their name to IMPACT WRESTLING (all caps) so that they could say the word “wrestling” as much as possible. Then they got a bunch of drunk people to comment on why they like wrestling, so that they could air it at various points in the show. Actually, I don’t know that they serve beer at Universal Studios, but I would think you would at least want the guy to act drunk if he’s portraying a wrasslin‘ fan, right?
This is in direct response to the WWE, who I like to call “The Company Formerly Known as World Wrestling Entertainment” (TCFKAWWE), after they made it clear that they do not want to be referred to as a wrestling company (WWE “No Wrestling” Policy).
Impact Wrestling (sorry, I won’t type all caps) is trying to capitalize on negative feelings from wrestling fans about the recent policies of the WWE. Will this cause people to start watching Impact? They aren’t in head-to-head competition, so I don’t see the ratings improving because of this alone, especially once the new viewers experience the end product. If someone gets fed up with the WWE, will they turn on Impact instead, or just play video games or any other activity you could do during those two hours?
Is TNA/Impact being genuine about their passion for wrestling, or is this just a publicity stunt? While I think the passion for “wrestling” is genuine from the workers, the company still does a lot of stupid crap in the booking department that gives wrestling a bad name.
I can say personally that my interest in watching the national promotions goes in cycles. For a few years I was watching all programs of WWE and TNA (and keeping track of them: TV Match Ratings, TV Viewership Stats). For the last 3 months or so, I’ve watched almost nothing.
The one thing that has held my attention is WWE Tough Enough. I’m not a fan of “reality” TV at all, but I’m always interested in a program like this to see how much they reveal about the wrestling business. It turns out not a lot, but enough to hold my interest and give me a little more wiggle room in what I write about on this site (more on that in a later post).
Impact gets a pat on the back from me for standing up and saying that there’s nothing wrong with having a wrestling company that still calls it wrestling. But if they aren’t going to make good use of the talent they have, I will not be a frequent viewer no matter what they call it.