I surrender!

TNA IMPACT! is moving back to their previous Thursday night time slot after trying to directly compete with the WWE on Monday nights for the past two months.

I haven’t followed the whole ratings game for quite awhile, but I’m assuming this means that the ratings dropped. If the ratings didn’t increase at all, or didn’t increase as much as they had hoped, it doesn’t seem like reason alone to move. I don’t think there is added cost for airing a taped show on Mondays instead of Thursdays (I think they would normally tape on Mondays anyway). When they were live it was probably a bigger deal. Probably more of an issue for SpikeTV, since they’re the ones that had to shuffle the rest of their schedule around.

Some would say that TNA is “waving the white flag” and surrendering. Others would say… okay, everyone is saying that. Including me.

I didn’t think it was a good idea to begin with, so it’s pretty easy for me to say, “Told ya so“. But to be honest, I didn’t really know that it wouldn’t increase ratings. I was probably not on board when Bischoff decided to go head-to-head against the WWE on Monday back in the mid ’90s (although I was at the first WCW Monday Nitro at the Mall of America). That turned out to be a huge success, with WCW beating the WWE in the ratings for 84 consecutive weeks.

But that was a different time, and a different set of rules. WCW was able to beat WWE by taking away part of their viewership. People had to choose between one program or another. There weren’t many options to watch both, except for putting a tape in your VCR or flipping between channels.

Fast forward to today, where we can watch TNA at any time of day (delayed by a week) using Hulu or TNA’s own web site. Or using their DVR (TiVo, DirectTV, etc.). People no longer have to choose between watching one over the other. They don’t have to worry about missing something, because they can always watch it later. There is no scarcity here (manufactured or otherwise).

Hopefully for TNA, they won’t lose more viewership due to people not knowing when the hell they’re on.