A couple of months ago, I decided to keep track of my viewing time of WWE Monday Night Raw, ECW, TNA, and WWE Smackdown over the period of several months to see if I’m able to tell anything about the direction of the quality of the programming (e.g. am I watching less, more, or about the same).
After looking at the data, there was enough variation there that a one week sample wasn’t going to tell me anything. So I decided to look at the trend of a longer period, like a month.
After experimenting with a few different ways to graph this, the best way I can think of is to show the trend for each program separately. I’m also showing a rolling 4 week average that could be useful as I get more data. I’m showing the “Percent of Episode Viewed” for each program. I also had a suggestion to make sure the vertical scales were all set to 100% so that you could compare the graphs.
Here is the data for WWE Monday Night Raw through August 2008:
My Raw viewership is holding steady at about 60% of the episode viewed. Higher viewings are usually after PPVs where I tune in to get the results. For example, there was a PPV on 8/17, which caused a bump in Raw viewing time.
Here is ECW:
ECW viewing is staying around 40% of the episode viewed. ECW and Smackdown take a little bit of a hit after a PPV because they give you a similar PPV recap (they don’t assume that you watch Raw, or in the case of Smackdown that you even have cable). Since Raw airs first, I skip through the recaps on the other two shows.
TNA is holding around 60% of an episode viewed. Pretty steady week to week. They go off in directions that I’m not interested in, but they’ve got a lot of talent that I enjoy watching. And of course they have Daivari Sheik Bashir.
Smackdown sits a little above 40%. Again, there’s a dip on the 8/22 episode because of me skipping the PPV recaps. Even though ECW and Smackdown are kind of the “B squad” for the WWE, new talent like former TNA wrestler K-Truth and the loss of JBL from the announce team can make the program interesting. Also, Minnesota wrester Bam Neely makes appearances on both ECW and Smackdown.
So how did the month of August look overall? Below are the 4 week averages for Percent of Episode Viewed and Time Until First Match (time from the start of the program until the opening bell of the first match, or first “unofficial” brawl):
Looks like TNA takes the slight edge over Raw for my time. ECW and Smackdown are distant 3rd and 4th.
Raw continues to have the biggest delays until the first match of the program, followed by Smackdown. Anything more than about 10 mins means that you went through the whole first segment and through a commercial break before seeing any in-ring action. I guess maybe some people like that. I still haven’t gone and looked to see how the actual ratings compare to my viewership, but I’m guessing that it wouldn’t show me anything I don’t already know. When I used to look at the ratings, the interview segments at the top of the show or the top of the 2nd hour (or the overrun, since the Raw program regularly goes over by a few minutes) where the highest rated quarter hours according to Nielsen.